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Case Studies

High Impact Products Case Studies

High Impact Products

LOONEY TUNES PREMIUMS Hungry Jacks Australia Pty Ltd www.hungryjacks.com.au
GOLD – Consumer Programs (Australasian Promotional Products Association Awards) GOLD – Limited Budget

Objective: To create and design fun, safe, collectable toys that encouraged repeat purchase. Toy launch must coincide with the newly released family movie ‘Back In Action’.
Solution: Five single scene toys were specially designed and created. Each toy is playable on its own – and designed to interlock creating one large overall toy.
Result: As a percentage of sales Hungry Jack’s Kid’s Meals performed at their highest level in 5 ½ years!

Client Testimonial "The team at High Impact continue to create fantastic premiums at the right price. Service expectations were exceeded and they never lost sight of the core objective – to have fun. The Looney Tunes ‘Back In Action’ premiums are the perfect example of what High Impact can create; the premiums were highly collectable, interactive and fun and most importantly our customers loved them.” Melanie Wright, Marketing & Promotions Manager



VENUS SHOWER CADDY Gillette Australia Pty Ltd | www.gillettevenus.com SILVER AWARD - CONSUMER PROGRAMS - APPA AWARDS

Objective: To sample Venus razors through the gift pack program and to create a gift with purchase that would compliment the razors, appeal to the target market and increase sales of Venus and Satin Care products.
Solution: We designed the exclusive Venus Shower Caddy, a stylish metal container with four suction cups, which perfectly held the products and was a classy, discreetly branded gift.
Results: An increase in sales and a 100% sell through of all packs

Client Testimonial: "The caddy was perfect - well priced, successfully targeted and also doubled as very effective packaging to hold our Venus products. We were very impressed with High Impact's suggestion to print our 4 colour information insert in their factory overseas and pack the caddy and card into a PVC bag ready for us to insert the Venus product at our factory in Melbourne. This saved us considerable costs in printing and packing.“ Ellie Vince, Gillette Australia Pty Ltd Product Manager - Gillette Female Grooming.


www.elizabetharden.com | www.britneyspearsbeauty.co.nz

Objective: To launch the new Britney Spears Curious Fragrance into the New Zealand market and to successfully achieve the objective of sales of all products related to the Curious brand.
Solution: High Impact presented the idea of a wristband that could be used in store to spray a sample of the fragrance on and give to consumers instead of a piece of card, which is quickly thrown away. The wristband could either be worn around the wrist or double as a hair tie. The wristband was branded on two sides, one side with ‘Curious’ the other with the catch phrase for the fragrance ‘Do you Dare’.
Results: An eight month sales budget was achieved in three months. Sales were over 150% of budget.

Client Testimonial "High Impact really understood our brief and the ongoing values of our company and the wristband appealed perfectly to our target market. By the end of June we exceeded sales of over 150% of budget. Curious was only sold exclusively by one retail chain in New Zealand and it has been their most successful selling fragrance ever”. Valerie Riley, Elizabeth Arden General Manager.



PUMP CHILLY BAG Fitness Life Limited |
www.fitnesslife.co.nz | www.kidslife.net.nz

Objective: Fitness Life was about to launch their new Magazine, but stores were refusing to take the publication, citing a lack of display space. High Impact's brief was to create a product that was relevant to the target market (parents of school age children) and to fit with the editorial content of the magazine.
Solution: We designed and manufactured a chilly lunch bag with the PUMP bottle liquid patch on the front. Each insulated bag was packed with a bottle of mini PUMP.
Results: Stores accepted the magazine with the free PUMP chilly bag and an incredible 86.11% of the magazines were sold.

Client Testimonial "The results were phenomenal. We achieved both objectives - Progressive Enterprises accepted the promotion against their standard policy, and we sold an amazing 86.11% of the magazines! This was an incredible result for our first issue" Tania Greig, Fitness Life Limited Publisher.


Redken 5th Avenue NYC | www.redken.com
Silver - Consumer Programs - APPA Awards

Objective: Our client wanted a gift that represented who Redken 5TH Avenue NYC is - innovative, trendy, sleek, street fashion, edgy, and NYC inspired. The primary objective was to provide an attractive incentive to prompt customers throughout New Zealand to increase their hair care purchases and purchase three products instead of two.
Solution: High Impact custom made a smart silver bracelet watch that customers received as a free gift when they purchased three Redken products. The watch, warranty and silver gift box were each branded with the Redken logo.

Results: Through really understanding Redken’s market, we were able to create a product for Redken that received so much response, that additional watches had to be ordered for the last two weeks of the program.  This was one of Redken’s most successful promotions ever with an increase of 20% in the sales of Redken products. 

Client Testimonial: "Customers were thrilled with the gift and we were thrilled with the products that were sold through as a result. The promotion was such a success that we had to order an additional 500 watches to meet demand. Redken Australia has now also ordered the watch for a promotion following on from the proven success in New Zealand" Rachel Neill,Redken NZ's Brand Manager.



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